1 day ago
LONDON, UK, August 2026 – Golf Saudi has announced a strategic partnership with Saudia and Welcome to Arabia, leveraging the PIF London Championship at Centurion Club (6–9 August) as a global platform to promote golf travel and tourism. The collaboration brings an immersive destination experience to the UK event, introducing sports fans to the Kingdom’s growing golf ecosystem, iconic destinations, and world-class hospitality.
This initiative reinforces Golf Saudi’s broader strategic vision to position Saudi Arabia as a premier destination on the international golf map. By using golf as a catalyst, Golf Saudi continues to promote international tourism, drive commercial investment, and enhance quality of life through the intersection of sport, leisure, and culture.
"Our presence at the PIF London Championship represents an exciting opportunity to showcase how golf serves as a gateway to Saudi Arabia," said Noah Al-Alireza, CEO of Golf Saudi. "Through our partnerships with Saudia and Welcome to Arabia, we are creating a seamless bridge between elite sport, luxury travel, and authentic cultural heritage. This activation underscores our commitment to establishing the Kingdom as a leading global golf hub while inspiring international travelers to experience Saudi firsthand."
Located within the official tournament village, the activation allows visitors to explore key regions including Riyadh, AlUla, Diriyah, and the Red Sea. Throughout the four-day event, spectators can experience authentic Saudi hospitality, engage with interactive golf challenges inspired by flagship venues such as Shura Links and Riyadh Golf Club, browse curated multi-destination travel itineraries, and enter an exclusive competition to win a luxury golf getaway.
Throughout the four-day event, guests can browse curated multi-destination itineraries, experience authentic Saudi hospitality, and take part in interactive golf challenges inspired by Golf Saudi's flagship venues, including Shura Links and Riyadh Golf Club. Visitors will also can enter an exclusive competition to win a luxury golf getaway to Saudi.
As golf continues to grow in popularity worldwide, Saudi has expanded its portfolio of championship courses and premium golfing experiences, complementing a wider tourism offering that caters to a broad range of interests. By bringing these experiences to the PIF
London Championship, Saudi, Welcome to Arabia and Golf Saudi aim to inspire visitors to consider Saudi for their next golf holiday or leisure escape.
The PIF London Championship takes place at Centurion Club, St Albans, UK, from 6–9 August, featuring a US$2 million prize purse and bringing together many of the world's leading female golfers for one of the premier events on the international golfing calendar.
Daily shuttle buses will operate hourly between St Albans Station and Centurion Club throughout tournament week.
For more information on the tournament and ticket availability, visit the official tournament website HERE.
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