Ladies European Tour Reveals New Look

The Ladies European Tour (LET) has launched a fresh logo, new website and inspiring tag line, #RaiseOurGame, which captures the ambition of the new LPGA-LET joint venture partnership. As the game recovers from tour schedule adjustments and cancellations, the two organisations will enhance their passion and desire by connecting their visions to drive the women’s game forward.

The video, which can be viewed below, focuses on the fierce commitment required to compete at the highest level and amplifies the importance of family, friends, promoters, sponsors and media, who together lay the path to improve women’s golf. Elite sports people sacrifice everything for the game they love, and with hard work and dedication, anything is possible.

Suzann Pettersen, one of the most iconic European golfers of all time, said: “I wouldn’t be where I am without the LET and I’m excited about the next chapter of the Tour’s history as it looks to provide even more opportunities for women and girls in the game.”

Golf Saudi is extremely excited to be hosting the inaugural Aramco Saudi Ladies International presented by Public Investment Fund to Royal Greens this coming October, breaking down barriers and creating new opportunities for golfers, employees and fans across the Kingdom.

We hope that with a unified approach, working continuously on ways to improve and programmes to increase participation, we, as a nation, can create unforgettable golf experiences for the women of Saudi Arabia.