There is more than one way to play, it’s time to LET IT FLY!

LET IT FLY will be launched at the 2021 Saudi International powered by SoftBank Investment Advisers, introducing the game of golf to a whole host of new audiences within the Kingdom of Saudi Arabia. An entertaining and modern approach, which will excite a younger generation of Saudis through the development or urban golf, school programmes, gamification and group events.

As one of Golf Saudi's six key pillars, Mass Participation remains a top priority in driving footfall to golf courses, venues and facilities, in the hope of becoming a more established sport within the Kingdom.

LET IT FLY will be a complimentary pathway for any Saudi National to begin playing golf for the first time. Programme launch dates and locations to be confirmed in 2021.

"LET IT FLY is a brand-new concept from Golf Saudi which aims to introduce, entertain and educate Saudis about golf. Our view is that when Saudi citizens play a sport, if they have fun, it is far more likely that they are going to come back, pursue it and potentially become future golfers and that is exactly what LET IT FLY is!"

Majed Al Sorour

MASS PARTICIPATION VISION

Golf Saudi and the Saudi Golf Federation recognises the importance of creating and developing modern touch points; at home, at school and in everyday life, to ensure the fundamentals of the great game are ingrained and opportunities are created away from just on-course activities. Strategic development of urban-based practices that focus on entertainment are under consideration, allowing the general public the opportunity to engage with the game at a purely social level. These consumer touch points will be accessible and build interest and demand for second stage development.

" Mass Participation is one of Golf Saudi’s key pillars, so as Saudi Arabia’s golf development programmes continue to gain momentum, launching initiatives like LET IT FLY will allow Saudis to interact with the great game of golf and help us build a following for the sport in the Kingdom. So the maximum amount of people are aware and can experience the benefits and value of golf.”

Thanks

His Excellency, Yasir Al-Rumayyan


YOUR PATHWAY TO PLAYING GOLF

LET IT FLY will be introduced across schools, clubs and throughout major cities across the Kingdom in 2021 and thereafter. Through modern and smart equipment, the game has been adapted to suit the needs and abilities of all age groups and technical abilities.

We hope that you can join us on this unforgettable journey to LET IT FLY in Saudi Arabia.

Follow Golf Saudi on social media to keep up to date with news and opportunities to begin playing.