The Public Investment Fund seeks to become one of the largest and most impactful sovereign wealth funds in the world, enabling the creation of new sectors and opportunities that will shape the future global economy, while driving the economic transformation of Saudi Arabia

To achieve this, the Fund is building a world-class, diversified portfolio through investments in attractive, long-term opportunities across sectors and asset classes at both the domestic and international level. Working alongside global strategic partners and renowned investment managers, PIF acts as the Kingdom’s main investment arm to deliver a strategy focused on achieving attractive financial returns and long-term value for the Kingdom of Saudi Arabia, in line with Vision 2030.

Softbank Investment Advisers

At Softbank Investment Advisers, we seek to catalyze technological progress for the benefit of humanity. Through the Vision Fund, we are investing more than $98 billion in the businesses and technologies that we believe will enable the next stage of the information revolution. We offer the operational expertise, global network and patient, long-term capital required to help innovators build transformative companies.

Saudi Golf Federation


​As the nation demonstrates its position at the heart of the Arabic and Islamic world, it also continues to recognise its role as a global investment powerhouse and how its continued investment in sports can unite our nations stakeholders and by unlocking the universal appeal of the great game of golf, enhance our international relations.

The world of sport provides the most comprehensive opportunity to augment our national endeavour and to diversify our Saudi lifestyle.


King Abdullah Economic City is a megaproject announced in 2005 by king Abdullah bin Abdulaziz Al Saud, the then-king of Saudi Arabia.

With a total development area of 173 km² (66.8 sq mi), the city is located along the coast of the Red Sea, around 100 km north of
Jeddah, the commercial hub of Saudi Arabia. KAEC aims to champion the modern Saudi Lifestyle. 

The city, along with another five economic cities, is a part of an ambitious "10x10" program to place Saudi Arabia among the world's top ten competitive investment destinations, and when completed, KAEC is said to be larger than Washington DC.


SABIC is a global leader in diversified chemicals headquartered in Riyadh, Saudi Arabia. It manufactures on a global scale in the Americas, Europe, Middle East and Asia Pacific, making distinctly different kinds of products: chemicals, commodity and high performance plastics, agri-nutrients and metals.

The company supports its customers by identifying and developing opportunities in key end markets such as construction, medical devices, packaging, agri-nutrients, electrical and electronics, transportation and clean energy.

SABIC has more than 40,000 employees worldwide and operates in more than 50 countries. Fostering innovation and a spirit of ingenuity, the company has 10,960 global patent filings, and significant research resources with innovation hubs in five key geographies – USA, Europe, Middle East, South East Asia and North East Asia.

The Saudi Arabian government owns 70 percent of SABIC shares with the remaining 30 percent publicly traded on the Saudi stock exchange.

Premium Tawkilat

Universal Premium Motor Agencies (UMA Premium), a brand with 70-years of experience and excellence in automotive products and services in Saudi Arabia,  has recently partnered with INFINITI to provide the automotive industry a new direction to Japanese engineering and luxury. Over 30 years ago, Infiniti set out to create a new kind of luxury, one that would pursue the ideal measure of power, performance and artistry. Together UMA Premium and INFINITI are very proud to be the sole automotive sponsor of the renowned 2nd Saudi International golf tournament in KAEC.


An unrivalled reputation for quality and expertise

Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Cellini watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.

The word “Perpetual” is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 500 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

Saddik & Mohamed Attar Co.

Saddik & Mohamed Attar Co. is the Official Rolex Retailer in the Western & Central Region of the Kingdom of Saudi Arabia, with a deep-rooted partnership with Rolex since 1958.

“At Rolex, perfection is in the details.” We at Saddik & Mohamed Attar Co. will guide you through the range of available models, advise you on all the technical aspects of Rolex Timepieces and help you make the choice that will last a lifetime. Nothing beats experiencing the meticulous details, balanced weight, comfort and feel of a Rolex.

Royal Greens Golf and Country Club

A glorious beachside 18-hole golf course and magnificent award winning clubhouse which offers state of the art facilities, attracting a new generation of Saudi golfers and international visitors.

​Royal Greens Golf & Country Club embraces strategic elements of the world’s greatest golf courses and bring them together in a layout brimming with risk-and-reward choices and opportunities for creative and varied shot making.

​Designed by European Golf Designs (EGD), the course’s design will allow golfers to find their own way from tee to green at the level that best matches their skill. The course has been set in the natural desert landscape of the region, mixing the aridity of the sands with luscious oasis of green to deliver one of the most aesthetically appealing golfing experiences in the world.

Gulf International Bank

Gulf International Bank B.S.C. (GIB) is a pan GCC universal bank established in 1975 and regulated by the Central Bank of Bahrain.

GIB offers a diverse range of financial products and services and bespoke banking solutions to a wide customer base in the GCC, Europe and North America. This includes corporate banking, the world’s first Shariah compliant digital retail banking service, meem, as well as investment banking spanning asset management, bond and sukuk issuance, financial restructuring, private  placements, private sale, IPOs, underwriting equity and debt, and mergers  and acquisitions.

GIB’s services are delivered across the GCC and international markets through its subsidiaries: GIB Saudi Arabia and GIB (UK) Ltd.  Additionally, the Bank has branches in the UAE and USA.

GIB Saudi Arabia is the first foreign domiciled bank to establish a local commercial bank in the Kingdom. It is headquartered in Eastern Province and operates branches in Riyadh, Jeddah and Dhahran. Based in Riyadh, GIB Capital (a single shareholder company) is the investment banking arm of the pan-GCC Gulf International Bank – Saudi Arabia (GIB – Saudi Arabia). 

GIB (UK) Ltd is a London and New York based international asset management subsidiary.

GIB is owned by the governments of the Gulf Cooperation Council countries, with Saudi Arabia’s Public Investment Fund being the primary shareholder.

Mix FM

Mix FM, a promising Saudi youthful radio station broadcasting from the Kingdom of Saudi Arabia, whose anchors are simple, enthusiastic, and ambitious.

They approach listeners and all segments of society through their simple media performance and provide useful information. The station presents a varied program grid that has the interests of the community in mind. It is the prime youth radio in the Kingdom.

Mix FM broadcast its programs from its main headquarters in Jeddah. It also has a radio broadcasting studio in Riyadh with the aim of expanding its listeners’ base. 


Sky prime aviation services is proud to be the largest private aviation operator in the Middle East.

Sky Prime was formed with one goal in mind – to be a benchmark in the private aviation industry worldwide.

Every aircraft in our fleet has been selected to suit a variety of needs and are fully equipped with the technology and luxuriously designed interiors. We are honored to provide our private aviation services anywhere, at any time.

Five Leaves

Brew 92

NOVA Water 

Reza Hygiene

Luxury Carts



Al Laith 

Caffeine Lab

For more information on becoming a partner of the event, please contact