Softbank Investment Advisers

At Softbank Investment Advisers, we seek to catalyze technological progress for the benefit of humanity. Through the Vision Fund, we are investing more than $98 billion in the businesses and technologies that we believe will enable the next stage of the information revolution. We offer the operational expertise, global network and patient, long-term capital required to help innovators build transformative companies.

Saudi Golf Federation


​As the nation demonstrates its position at the heart of the Arabic and Islamic world, it also continues to recognise its role as a global investment powerhouse and how its continued investment in sports can unite our nations stakeholders and by unlocking the universal appeal of the great game of golf, enhance our international relations.

The world of sport provides the most comprehensive opportunity to augment our national endeavour and to diversify our Saudi lifestyle.


King Abdullah Economic City is a megaproject announced in 2005 by king Abdullah bin Abdulaziz Al Saud, the then-king of Saudi Arabia.

With a total development area of 173 km² (66.8 sq mi), the city is located along the coast of the Red Sea, around 100 km north of
Jeddah, the commercial hub of Saudi Arabia. KAEC aims to champion the modern Saudi Lifestyle. 

The city, along with another five economic cities, is a part of an ambitious "10x10" program to place Saudi Arabia among the world's top ten competitive investment destinations, and when completed, KAEC is said to be larger than Washington DC.


The Public Investment Fund seeks to become one of the largest and most impactful sovereign wealth funds in the world, enabling the creation of new sectors and opportunities that will shape the future global economy, while driving the economic transformation of Saudi Arabia

To achieve this, the Fund is building a world-class, diversified portfolio through investments in attractive, long-term opportunities across sectors and asset classes at both the domestic and international level. Working alongside global strategic partners and renowned investment managers, PIF acts as the Kingdom’s main investment arm to deliver a strategy focused on achieving attractive financial returns and long-term value for the Kingdom of Saudi Arabia, in line with Vision 2030.

Saudi Aramco

Saudi Aramco is a fully integrated, global petroleum enterprise, and a world leader in exploration and producing, refining, distribution, marketing and petrochemicals manufacturing. The company manages reserves of 332.9 billion barrels of oil equivalent. In addition to its headquarters in Dhahran, Saudi Arabia, Saudi Aramco has affiliates, joint ventures and subsidiary offices in China, Japan, India, the Netherlands, the Republic of Korea, Singapore, the United Arab Emirates, the United Kingdom and the United States. For more information, go to

Saudi Arabian Airlines (SAUDIA)

The Official Airline partner of the second edition of the Saudi International 2020 Golf tournament.

The airline is national flag carrier of the Kingdom of Saudi Arabia and is currently in its 75th year of operations.
SAUDIA flies to four continents and to more than 95 destinations worldwide, with a modern fleet of more than 170 aircraft. Operating one of the youngest fleets in the skies, the average aircraft age is less than 5 years.

SAUDIA’s award-winning inflight entertainment systems includes the latest technology, onboard WiFi and more than 4000 hours of Hollywood premiere and latest television shows, box sets, music, multi-language, international, and children’s programming, as well as digital and audio books and much more.

The airline is also a member of the SkyTeam alliance.

SAMBA Financial Group

Samba is a powerhouse in the financial landscape and is amongst the fastest growing financial service corporations in the region. It is an institution that is forging the way ahead by pioneering new products and cutting edge solutions. This is what makes it an innovative Brand recognized over its history of over 40 years.

Samba has been consistently rated as the Kingdom’s most innovative financial institution that provides a comprehensive suite of services ranging from Retail, Corporate, Institutional, and Private and Investment banking services.


SABIC is a global leader in diversified chemicals headquartered in Riyadh, Saudi Arabia. It manufactures on a global scale in the Americas, Europe, Middle East and Asia Pacific, making distinctly different kinds of products: chemicals, commodity and high performance plastics, agri-nutrients and metals.

The company supports its customers by identifying and developing opportunities in key end markets such as construction, medical devices, packaging, agri-nutrients, electrical and electronics, transportation and clean energy.

SABIC has more than 40,000 employees worldwide and operates in more than 50 countries. Fostering innovation and a spirit of ingenuity, the company has 10,960 global patent filings, and significant research resources with innovation hubs in five key geographies – USA, Europe, Middle East, South East Asia and North East Asia.

The Saudi Arabian government owns 70 percent of SABIC shares with the remaining 30 percent publicly traded on the Saudi stock exchange.

Saudia Cargo

Strategically located in Saudi Arabia, we are uniquely positioned to provide a bridge between East and West via our destinations, providing increased flexibility to use our capacity efficiently and move cargo with minimal ground handling time. 

With a dedicated fleet of modern aircraft and a wide range of products and services that are specifically tailored to meet the varying requirements of our customers, we can provide a high level of service while continuing to deliver solutions that match customer needs


An unrivalled reputation for quality and expertise

Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

Invest Saudi (SAGIA)

Based on its vision to be a pioneer in developing quality investments that facilitates sustainable development, the Saudi Arabian General Investment Authority (SAGIA) is responsible for following up and assessing investment performance, alleviating the difficulties encountered by investors, conducting studies and research and drafting executive plans to stimulate local investments.

Saddik & Mohamed Attar Co.

Being one of the first commercial companies registered in Saudi Arabia, Saddik and Mohamed Attar Co. is the agent for Rolex Watch Company, an association that began since 1958.

Experience at Rolex - Nothing beats experiencing first-hand the meticulous details, the balanced weight, the comfort and simply the feel of a Rolex watch. Visit us at Saddik & Mohamed Attar Co. and we will guide you through the range of Rolex models, and advise you on the technical aspects of Rolex watches to help you find the watch that was made for you.

UMA / Infiniti

Universal Premium Motor Agencies (UMA Premium), a brand with 70-years of experience and excellence in automotive products and services in Saudi Arabia,  has recently partnered with INFINITI to provide the automotive industry a new direction to Japanese engineering and luxury. Over 30 years ago, Infiniti set out to create a new kind of luxury, one that would pursue the ideal measure of power, performance and artistry. Together UMA Premium and INFINITI are very proud to be the sole automotive sponsor of the renowned 2nd Saudi International golf tournament in KAEC.

Royal Greens Golf and Country Club

A glorious beachside 18-hole golf course and magnificent award winning clubhouse which offers state of the art facilities, attracting a new generation of Saudi golfers and international visitors.

​Royal Greens Golf & Country Club embraces strategic elements of the world’s greatest golf courses and bring them together in a layout brimming with risk-and-reward choices and opportunities for creative and varied shot making.

​Designed by European Golf Designs (EGD), the course’s design will allow golfers to find their own way from tee to green at the level that best matches their skill. The course has been set in the natural desert landscape of the region, mixing the aridity of the sands with luscious oasis of green to deliver one of the most aesthetically appealing golfing experiences in the world.

Gulf International Bank

Gulf International Bank B.S.C. (GIB) was established in the Kingdom of Bahrain in 1975 and commenced operations in 1976.  In 2017, GIB became the first foreign domiciled bank to be granted approval from the Saudi Arabia Council of Ministers to establish a local commercial bank in the Kingdom of Saudi Arabia. GIB is owned by the governments of Gulf Cooperation Council countries, with Saudi Arabia’s Public Investment Fund being the primary shareholder. It offers bespoke financial services including corporate banking and investment banking through its fully owned subsidiary GIB Capital.

In addition, ‘meem’ is the Retail Banking arm of GIB and its aim is to simplify the Retail Banking segment, providing its customers with a quick, dynamic and unique Retail Banking experience. ‘meem’ offers innovative digital retail banking services where customers can open an account and on-board through multi-optional online channels.

Mix FM

Mix FM, a promising Saudi youthful radio station broadcasting from the Kingdom of Saudi Arabia, whose anchors are simple, enthusiastic, and ambitious.

They approach listeners and all segments of society through their simple media performance and provide useful information. The station presents a varied program grid that has the interests of the community in mind. It is the prime youth radio in the Kingdom.

Mix FM broadcast its programs from its main headquarters in Jeddah. It also has a radio broadcasting studio in Riyadh with the aim of expanding its listeners’ base. 


Sky prime aviation services is proud to be the largest private aviation operator in the Middle East.

Sky Prime was formed with one goal in mind – to be a benchmark in the private aviation industry worldwide.

Every aircraft in our fleet has been selected to suit a variety of needs and are fully equipped with the technology and luxuriously designed interiors. We are honored to provide our private aviation services anywhere, at any time.

European Tour

The European Tour operates the leading men's professional golf tour in Europe. Since its inception in 1972, The European Tour has expanded significantly and is widely recognised as the game’s global tour. 

​The Tour’s truly global footprint is evidenced with 47 events in 26 countries, across 5 continents.  In 2019, Saudi Arabia will be welcomed into this prestigious network of events.

Players from 36 different countries have won on the European Tour.
European Tour events attract over 2 million spectators each year and each tournament is broadcast each week to over 450 million homes around the world.

For more information on becoming a partner of the event, please contact [email protected]